Portfolio: illustrations for business & individual » Level UP!
LEVEL UP! Campaign for Youth Policies and ANCI Ravenna, Italy
I designed, illustrated, and composed the entire visual identity for the LEVEL UP! campaign, the launch of a significant package of courses initiated by the Youth Policies Office of the Municipality of Ravenna and ANCI. The courses targeted individuals aged 16 to 35 who were neither studying nor working for some time and were looking to re-enter the game.
The campaign, commissioned by Les Bombart Produzioni and developed in collaboration with ChiarapiùChiara, was designed with a focus on rapid and clear visual consumption, guiding users directly to the Informagiovani website where they could access the registration form. The comic-style visuals are quick and straightforward, suitable for both social media and printed posters.
The mascot created is an avatar designed for identification — a lucky star as well as a symbol for retro gamers and the broader gaming world.
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