Portfolio: Graphic Design Services » Portamitu#
Logo and pictogram for Portamitu#
Portamitu# is the brand of Chiara Venturoli, an independent professional specializing in babywearing, breastfeeding, and high-contact parenting.
I designed a logo featuring two interlocking moons symbolizing care, connection, and life phases. The accompanying font is soft and welcoming, with the “#” integrated as part of the brand name.
The colors were chosen to represent a contemporary approach, moving away from traditional maternal/feminine stereotypes. I also designed the logo for the Professional Babywearing Association, of which Chiara is a member.
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